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Getting started

Which assistant should I use?

A guide to each Desire AI assistant and the jobs it's best at.

Written By Jason

Last updated About 8 hours ago

Each Desire AI assistant is a specialist. Picking the right one gets you a better answer, faster. Here's who does what.

The assistant list in the left sidebar

Getting Started & Support

Brand + Dream Client + Collections

  • Dream Client: get clear on who your ideal customer is and what makes them buy.

  • Brand Voice: define and refine how your brand sounds.

  • Collections: plan and develop collections and product lines.

Business Manager + Planner

  • Planning (Brain Dump): empty your head and get everything organized and prioritized. It can save tasks straight to Planning for you.

  • Launch Planner: for launching a collection, a new piece, a sale or a promotion. It builds the timeline and can save a launch plan with milestones.

Marketing & Social Media

  • Social Media Content Creator: captions and posts that turn followers into buyers.

  • AI Chief Marketing Officer (CMO): campaign themes, the big idea, how email, social and your website work together, and figuring out why sales are slow. Use Launch Planner for calendars and to-do lists, and Social Media Content Creator for captions.

  • Email Copywriter: on-brand emails that delight and convert.

Website

  • Website and SEO Copywriter: product descriptions, About and home pages, blog posts, and meta titles and descriptions that read beautifully and rank.

Coaching

  • Business Coach: coaching drawn from Desire AI's trainings, lessons and coaching sessions.

Quick picks

I want to…

Use

Write a product description for my website

Website and SEO Copywriter

Write a launch email

Email Copywriter

Write Instagram captions

Social Media Content Creator

Plan a holiday launch

Launch Planner

Decide on this season's campaign theme

AI Chief Marketing Officer (CMO)

Sort out my overwhelming to-do list

Planning (Brain Dump)

Figure out how to do something in Desire AI

Desire AI Support Agent

Sometimes an assistant will suggest handing you over to another one, and you'll see a button under its reply to switch. All assistants share your brand profile, so you never have to re-explain your brand.